Ramez Qersh Al Bahr in third place is a simple, and I guess, relatively cheap, comedy sketch show. It was interesting too that Bab Al Hara, a relative veteran now in Season 6, topped the rankings, rather than the new, much-hyped and very expensive Saraya Abdeen. The differences were a few percentage points, not vast, but noticeable and thereby, confirming what people may suspect about different behaviours. Not surprising, perhaps, but the repeat audience tended to be slightly more female, and slightly more Arab Expat whereas the prime-time audience was more male and more Emirati. We can also see a slightly different audience.
It was a clever way to get more viewers and perhaps, pick up on word of mouth overnight, as well as negate the effects of local channels having the rights to also screen programmes. The later the show, the more viewers watched the repeat, with Ramez Qersh Al Bahrs repeat episode the best of the re-runs, reaching an astonishing sixth among all programmes. The top three shows for the all Arab audience each had afternoon repeats that were highly ranked in their own right, with nearly as many viewers as the first showing on some days. Ramadan 2014 will go down as the year of the repeats.
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No, this isnt about the World Cup its about Ramadan, now that weve had some time to look at the whole period and the viewing figuresĪs always, research and analysis is something where five people can draw six conflicting views so feel free to disagree, but I think there were some new and interesting trends this year. The dust has settled and the final whistle has gone, so who won? The dust has settled and the final whistle has gone, so who won? No, this isnt about the World Cup its about Ramadan, now that weve had some time to look at the whole period and the viewing figures As always, research and analysis is something where five people can draw six conflicting views Christopher O’Hearn, GM of tview.
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